Customer: We're so sorry to see you go. I was sorry when you left SoHo.
Me: We were never in SoHo.
Customer: Yes you were, you had a store in SoHo.
Me: No... this is our only location.
Customer: I could have sworn there was a store with the same name in SoHo.
Me: There is a store called 'Otte' which many people confuse us with, but we're not affiliated.
Customer, looking at me dubiously: Are you sure?
Me: No, ma'am, I'm lying to you for my own amusement.
Customer: ...
